Creative strategy in direct marketing
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- Publication date
- 1998
- Topics
- Direct marketing, BUSINESS & ECONOMICS -- International -- Marketing, BUSINESS & ECONOMICS -- Marketing -- Multilevel, BUSINESS & ECONOMICS -- Exports & Imports
- Publisher
- Lincolnwood, Ill. : NTC Business Books
- Collection
- inlibrary; printdisabled; internetarchivebooks
- Contributor
- Internet Archive
- Language
- English
1 online resource (x, 502 pages) :
"Direct marketers have long considered creative execution one of the three key elements to success. This all-new edition of Creative Strategy in Direct Marketing provides the insights and hands-on tools you need to develop creative platforms that produce programs to convert prospects and suspects into repeat buyers; integrate direct marketing into all of your marketing and communications programs; develop creative breakthroughs using commonsense testing and measurement techniques; apply (and know when to break) the basic rules of direct marketing for all media - from print ads and direct mail to catalogs, broadcasting, telemarketing, and interactive media - for all markets - from consumer to business-to-business, nonprofit, and retail; and put ideas into action by executing marketing concepts in print, broadcast, and electronic media." "Whatever your role in direct marketing-copywriter, designer, product manager, or entrepreneur - Creative Strategy in Direct Marketing is the book that will give you invaluable, practical guidance for making your direct marketing programs a success."--Jacket
Includes bibliographical references and index
Print version record
1. A Profitable Blend of Art and Science -- 2. The Discipline of Direct Marketing Creativity -- 3. Research in Direct Marketing -- 4. Harnessing the Power of the Direct Marketing Database -- 5. How Creative Strategy Fits into the Direct Marketing Plan -- 6. A Creative Person's View of Direct Marketing Media -- 7. Who Should Do the Creative Work and What Do They Need to Know? -- 8. The Offer in Direct Marketing -- 9. The Science of Creative Testing -- 10. Direct Mail -- 11. How to Create Effective Direct Response Print Ads -- 12. The Creative Approach to Catalogs -- 13. Business-to-Business Direct Marketing -- 14. Direct Marketing for Retailers -- 15. Relationship Building and Back-End Marketing -- 16. Broadcast Direct Marketing and Videos -- 17. Interactive Direct Marketing -- 18. Other Consumer Direct Marketing Media -- 19. Copywriting and Art Direction -- 20. Preparing Artwork for Printing -- 21. Printing and Personalization -- 22. Production Planning/Working with Suppliers -- 23. Lists, Service Bureaus, the Post Office, and Lettershops -- 24. Broadcast Production -- App. A. Periodicals and Books -- App. B. Associations and Clubs -- App. C. Code of Ethics for Direct Marketers
Electronic reproduction. [S.l.] : HathiTrust Digital Library
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
digitized 2011
"Direct marketers have long considered creative execution one of the three key elements to success. This all-new edition of Creative Strategy in Direct Marketing provides the insights and hands-on tools you need to develop creative platforms that produce programs to convert prospects and suspects into repeat buyers; integrate direct marketing into all of your marketing and communications programs; develop creative breakthroughs using commonsense testing and measurement techniques; apply (and know when to break) the basic rules of direct marketing for all media - from print ads and direct mail to catalogs, broadcasting, telemarketing, and interactive media - for all markets - from consumer to business-to-business, nonprofit, and retail; and put ideas into action by executing marketing concepts in print, broadcast, and electronic media." "Whatever your role in direct marketing-copywriter, designer, product manager, or entrepreneur - Creative Strategy in Direct Marketing is the book that will give you invaluable, practical guidance for making your direct marketing programs a success."--Jacket
Includes bibliographical references and index
Print version record
1. A Profitable Blend of Art and Science -- 2. The Discipline of Direct Marketing Creativity -- 3. Research in Direct Marketing -- 4. Harnessing the Power of the Direct Marketing Database -- 5. How Creative Strategy Fits into the Direct Marketing Plan -- 6. A Creative Person's View of Direct Marketing Media -- 7. Who Should Do the Creative Work and What Do They Need to Know? -- 8. The Offer in Direct Marketing -- 9. The Science of Creative Testing -- 10. Direct Mail -- 11. How to Create Effective Direct Response Print Ads -- 12. The Creative Approach to Catalogs -- 13. Business-to-Business Direct Marketing -- 14. Direct Marketing for Retailers -- 15. Relationship Building and Back-End Marketing -- 16. Broadcast Direct Marketing and Videos -- 17. Interactive Direct Marketing -- 18. Other Consumer Direct Marketing Media -- 19. Copywriting and Art Direction -- 20. Preparing Artwork for Printing -- 21. Printing and Personalization -- 22. Production Planning/Working with Suppliers -- 23. Lists, Service Bureaus, the Post Office, and Lettershops -- 24. Broadcast Production -- App. A. Periodicals and Books -- App. B. Associations and Clubs -- App. C. Code of Ethics for Direct Marketers
Electronic reproduction. [S.l.] : HathiTrust Digital Library
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
digitized 2011
Notes
Obscured text on leaf 2.
- Access-restricted-item
- true
- Addeddate
- 2019-09-20 12:37:52
- Bookplateleaf
- 0008
- Boxid
- IA1665516
- Camera
- Sony Alpha-A6300 (Control)
- Collection_set
- printdisabled
- External-identifier
-
urn:oclc:record:43477247
urn:lcp:creativestrategy0000jone_j4r1:lcpdf:16538b30-bdaa-48bf-b8e8-69c11e2dc017
urn:lcp:creativestrategy0000jone_j4r1:epub:79ec28eb-b77c-438b-aaa0-a7cb5176726f
- Foldoutcount
- 0
- Identifier
- creativestrategy0000jone_j4r1
- Identifier-ark
- ark:/13960/t1gj7f80j
- Invoice
- 1652
- Isbn
-
0585154619
9780585154619
9780844231723
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- Openlibrary_edition
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- Openlibrary_work
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- Page_number_confidence
- 95.96
- Pages
- 522
- Ppi
- 300
- Republisher_date
- 20190923162856
- Republisher_operator
- associate-jessica-tunga@archive.org
- Republisher_time
- 463
- Scandate
- 20190920205620
- Scanner
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- Scanningcenter
- cebu
- Scribe3_search_catalog
- isbn
- Scribe3_search_id
- 9780844231723
- Tts_version
- 3.0-initial-170-gdf78d52
- Worldcat (source edition)
- 43477247
- Full catalog record
- MARCXML
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